Coffee Cats
Coffee Cats is more than just a coffee brand – it’s a place to feel at home. Designed for families, friends and coffee lovers alike, the cafés offer a cozy and welcoming atmosphere. Here, quality time truly matters.
Coffee Cats is building spaces where people can come together. Over a cup of exceptional coffee, they can connect, unwind, and enjoy warm, inviting moments.
The brand identity brings this feeling to life. Playful yet modern design, a soft and harmonious color palette and friendly typography create a welcoming look. Inspired by the comfort of a family gathering, every detail is thoughtfully designed. From the packaging to the café interiors, everything fosters a sense of ease and belonging.
The coffee itself is crafted with care. Every cup delivers a rich and satisfying experience, perfectly complementing the warm atmosphere. Whether enjoying a quiet moment alone or sharing stories with loved ones, Coffee Cats makes every visit special.
what i did
- Brand Strategy and Design
- Print & Packaging Design
How I did
I developed the Coffee Cats brand strategy to create a family-friendly coffee experience. The goal was clear: a place that feels warm, inviting, and familiar. A space where people can slow down, connect, and enjoy high-quality coffee in a cozy setting.
To bring this vision to life, I crafted a brand identity that is both playful and professional. Soft, earthy colors set a welcoming tone. Friendly typography makes the brand feel approachable. Charming illustrations add character and warmth.
Coffee Cats is more than just a coffee shop – it’s a place where families and friends can come together, relax and enjoy quality time.
Brand Identity
Print & packaging Design
When I developed the brand identity for Coffee Cats, I wanted to capture the pure joy of coffee. That special moment when you take the first sip, close your eyes and simply enjoy. Coffee is warmth, comfort and a little everyday luxury. The brand needed to reflect exactly that.
The logo is playful and slightly quirky. The latte-art cat adds personality and charm, while the bold, clean typography gives it a modern and confident look. Together, they create a strong and memorable brand presence.
Color plays a huge role in the design. Each coffee variety has its own signature shade, making it instantly recognizable. This not only enhances brand identity but also gives the packaging a vibrant, collectible feel.
The pattern design draws inspiration from the organic shapes of coffee splashes and foam art. It’s abstract yet familiar, warm yet inviting. It adds a handcrafted touch without feeling overly nostalgic. The goal was to create a design that feels modern, fun and high-quality all at once. A brand that stands out while still offering the comfort of a cozy hug.
With Coffee Cats, I wanted to create more than just a visual identity. It’s a brand with heart. Designed for coffee lovers who appreciate great taste and beautiful design. Because truly great coffee deserves branding that’s just as exceptional.
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