fun fact

BLACK IS MY HAPPY COLOR.

Creative brand designer for small businesses and personal Brands. People buy from people – and what truly makes your brand unique is you. That’s exactly why I believe in bringing personality into every brand I design. So, before we dive deeper, let me introduce myself and explain my process.

Get to know me

Hey I'm Diana

… the creative mind behind farbenwesen Studio, currently based in Germany.

I’ve always been the creative mind. Even though I first worked in the event industry, design and creativity were always a big part of my life. Over time, my passion for design just kept growing – so much so that I couldn’t ignore it anymore. Plus, as a mom, I wanted a career that would fit around my family and still let me do what I love. So in 2021, I took the leap and started my own business.

I kicked things off by creating colorful, playful illustrations for print products like posters, postcards and gift cards. It didn’t take long before people started asking: “Hey, can you also design logos and websites?” Of course – and that’s how it all began!

Now, I create unique brand identities and websites for creative souls who want their business to stand out. Every project I work on is packed with strategy, creativity and a whole lot of heart – because your brand deserves to be just as unique and vibrant as you are.

get to
know me

Hey I'm diana

I kicked things off by creating colorful, playful illustrations for print products like posters, postcards and gift cards. It didn’t take long before people started asking: “Hey, can you also design logos and websites?” Of course – and that’s how it all began!

Now, I create unique brand identities and websites for creative souls who want their business to stand out. Every project I work on is packed with strategy, creativity and a whole lot of heart – because your brand deserves to be just as unique and vibrant as you are.

Your mission shapes my strategy - take a look at my creative process.

Once I receive your inquiry, I’ll reach out to schedule a Discovery Call – our first step together!

We’ll explore your vision, goals and target audience to align on your project. After the call, you’ll get a proposal with the scope and deliverables. Once approved, you’ll be onboarded to my Notion Client Portal to finalize the contract and deposit before we begin.

Depending on your package, we may start with a Strategy Call to refine your brand’s direction. Before that, you’ll complete a Briefing Questionnaire to clarify your vision and goals.

Next, I’ll research and craft 2-3 Style Direction Moodboards with typography, colors and layouts to ensure we’re aligned from the start. Once you choose a direction, I’ll dive into the creation stage!

I dive into your project using insights from the Brand Strategy and Briefing Questionnaire to shape the creative direction. I brainstorm, sketch and explore different ideas that align with your mission, vision and goals. Next, I present you with two initial logo concepts. Once you’ve chosen your favorite, we refine it further – experimenting with colors, typography, imagery and layouts to ensure it perfectly aligns with your brand.

At the end of the creation stage, I’ll present your brand identity concept in a call, walking you through the design’s evolution and thought process.

You’ll have the opportunity to review, provide feedback and refine the details. My packages include two revision rounds, with the option to explore a new concept if needed.

Once approved, I’ll finalize and deliver your design assets!

After our Showcasing Call, I’ll refine the design based on your feedback, making final adjustments as needed.

Once approved and the remaining 50% invoice is settled, I’ll package all final assets in web and print formats, along with a brand guide.

Before wrapping up, I’ll gather your final thoughts on the process and our collaboration. Now, you’re ready to launch with confidence!

Even after your project is complete, I’m here to support you. Whether you need guidance, help with implementation or occasional design tweaks, I’m just a message away.

Let’s keep the creative journey going! Before wrapping up, I’ll ask for your final feedback on the design journey and our collaboration.

Now, you’re all set to take on the world with your new branding or website!

Your Mission shapes my strategy - take a look at my creative process.

Once I receive your inquiry, I’ll reach out to schedule a Discovery Call – our first step together!

We’ll explore your vision, goals and target audience to align on your project. After the call, you’ll get a proposal with the scope and deliverables. Once approved, you’ll be onboarded to my Notion Client Portal to finalize the contract and deposit before we begin.

Depending on your package, we may start with a Strategy Call to refine your brand’s direction. Before that, you’ll complete a Briefing Questionnaire to clarify your vision and goals.

Next, I’ll research and craft 2 Style Direction Moodboards with typography, colors and layouts to ensure we’re aligned from the start. Once you choose a direction, I’ll dive into the creation stage!

Next, I present you with two initial logo concepts. Once you’ve chosen your favorite, we refine it further – experimenting with colors, typography, imagery and layouts to ensure it perfectly aligns with your brand.

At the end of the creation stage, I’ll present your brand identity concept in a call, walking you through the design’s evolution and thought process.

You’ll have the opportunity to review, provide feedback and refine the details. My packages include two revision rounds, with the option to explore a new concept if needed.

Once approved, I’ll finalize and deliver your design assets!

After our Showcasing Call, I’ll refine the design based on your feedback, making final adjustments as needed.

Once approved and the remaining 50% invoice is settled, I’ll package all final assets in web and print formats, along with a brand guide.

Before wrapping up, I’ll gather your final thoughts on the process and our collaboration. Now, you’re ready to launch with confidence!

Even after your project is complete, I’m here to support you. Whether you need guidance, help with implementation or occasional design tweaks, I’m just a message away.

Let’s keep the creative journey going! Before wrapping up, I’ll ask for your final feedback on the design journey and our collaboration.

Now, you’re all set to take on the world with your new branding or website!

Ready to start your creative journey with me?

Book in for a Discovery Call with me. Guaranteed reply within 48 hours!